MADE of INDONESIA

For young Indonesians, payday means splurging time instead of saving time. It's the time when they empty out shopping carts and wishlists with their hard-earned money as they are bombarded by payday promotions on e-commerce platforms. Through the Saving Game, we put a twist on a massively advertised e-commerce payday sale.

We turned payday into playday by introducing WIN (Waktu Indonesia Nabung/Time for Indonesians to Save). On the app, the saving accounts interface is designed as a city-building game. Each time users deposit money into their account, the city and their level will grow. We also offer real-life prizes for users who first achieve certain levels every month to make the experience more rewarding.

Bluebird is Indonesias pioneering transportation company. With more than 50 years of experience, Bluebird has become the go-to choice for generations. On National Customers Day, Bluebird launched EZPoint, the new loyalty program on MyBluebird app, for their loyal passengers.

To launch the program, Bluebird gave a surprise to three of their MVPs (Most Valuable Passengers) to thank them for their loyalty to Bluebird. Borrowing the sports term MVP, we developed a campaign around it that incorporated sports attributes, raising awareness and expressing gratitude for the people who made every kilometer count with Bluebird.

In our social media strategy, our primary target audience consists of young moms. We recognize that this demographic values relatable and easily understandable content. To meet this demand, our approach centers around delivering information in a casual and friendly tone, akin to having a conversation with a close friend. Our ultimate goal is to provide valuable tips to mothers regarding their children's well-being and nutrition.

Since creating the new account, together with our clients we have successfully grown our following to 36.9K followers, maintaining a 5% average engagement rate.

The COVID-19 pandemic has shifted Indonesians' focus away from high fashion. However, local Indonesian designers are struggling to keep their businesses alive due to this change in priorities. We recognized that both Indonesians and the fashion industry needed strength and hope to overcome these challenging times. Therefore, we proudly present Lazada Show of Hearts x JFW, where Lazada enables Indonesians to support one another by contributing economically to an industry that needs it the most.

Selected in Campaign Brief Asias The Work 2021: Branding Content & Entertainment and Mobile.

Won Silver at MMA Smarties: Brand Awareness/Experience.

What if every time your favorite football team wins a match, you also win some internet quota? Imagine how every goal they score could escalate your happiness big time!

This brilliant concept was created as a Tri campaign with Chelsea FC to increase the enthusiasm of football fans as well as Tri users. Chelsea, Tri, and Indonesia: Together we fight, together we win, together we celebrate in this exciting collaboration.